{"id":226,"date":"2023-04-14T20:20:26","date_gmt":"2023-04-14T20:20:26","guid":{"rendered":"https:\/\/eastmedia.lt\/6-budai-kaip-socialine-ziniasklaida-padeda-mazoms-imonems-augti\/"},"modified":"2023-04-14T20:20:26","modified_gmt":"2023-04-14T20:20:26","slug":"6-budai-kaip-socialine-ziniasklaida-padeda-mazoms-imonems-augti","status":"publish","type":"post","link":"https:\/\/easa.lt\/index.php\/2023\/04\/14\/6-budai-kaip-socialine-ziniasklaida-padeda-mazoms-imonems-augti\/","title":{"rendered":"6 b\u016bdai, kaip socialin\u0117 \u017einiasklaida padeda ma\u017eoms \u012fmon\u0117ms augti"},"content":{"rendered":"<div>\n<div class=\"tasty-pins-hidden-image-container\" style=\"display:none;\"><img decoding=\"async\" data-pin-title=\"6 Ways Social Media Helps Small Businesses Grow\" class=\"tasty-pins-hidden-image skip-lazy a3-notlazy no-lazyload\" data-no-lazy=\"1\" src=\"https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/811_Peg__Pinterest_Graphics_2-1.png\"\/><\/div>\n<div class=\"tasty-pins-hidden-image-container\" style=\"display:none;\"><img decoding=\"async\" data-pin-title=\"6 Ways Social Media Helps Small Businesses Grow\" class=\"tasty-pins-hidden-image skip-lazy a3-notlazy no-lazyload\" data-no-lazy=\"1\" src=\"https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/811_Peg__Pinterest_Graphics_1-1.png\"\/><\/div>\n<div class=\"tasty-pins-hidden-image-container\" style=\"display:none;\"><img decoding=\"async\" data-pin-title=\"6 Ways Social Media Helps Small Businesses Grow\" class=\"tasty-pins-hidden-image skip-lazy a3-notlazy no-lazyload\" data-no-lazy=\"1\" src=\"https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/811_Peg__Pinterest_Graphics.png\"\/><\/div>\n<p><span style=\"font-weight: 400;\">Socialin\u0117 \u017einiasklaida padeda ma\u017eoms \u012fmon\u0117ms augti \u012fvairiais b\u016bdais!  Tai puikus b\u016bdas ma\u017eoms \u012fmon\u0117ms pasiekti nauj\u0173 klient\u0173.  Tai suteikia verslo savininkams platform\u0105 gauti atsiliepim\u0173 apie savo produktus ir paslaugas i\u0161 juos naudojan\u010di\u0173 \u017emoni\u0173.  Socialin\u0117 \u017einiasklaida suteikia galimyb\u0119 smulkaus verslo savininkams steb\u0117ti ir tyrin\u0117ti savo konkurencij\u0105 ir su\u017einoti, k\u0105 jie daro, kad pamatyt\u0173, ar b\u016bt\u0173 naudinga daryti t\u0105 pat\u012f.  Tai puiki vieta nuomon\u0117ms ir ap\u017evalgoms.  Tai leid\u017eia klientams prane\u0161ti kitiems apie savo patirt\u012f ir padeda jiems nuspr\u0119sti, ar jie nori globoti versl\u0105.  Rinkodara gali b\u016bti lengvai vykdoma naudojant socialin\u0119 \u017einiasklaid\u0105.  Pa\u017evelkime \u012f \u0161e\u0161is b\u016bdus, kaip socialin\u0117 \u017einiasklaida padeda ma\u017eoms \u012fmon\u0117ms augti.<\/span><\/p>\n<p><style style=\"display: none !important;\"><![CDATA[.tasty-pins-banner-container{display:block;margin-bottom:20px;position:relative;width:-moz-fit-content;width:fit-content}.tasty-pins-banner-container a{cursor:pointer;display:flex;font-size:14px;font-weight:700;letter-spacing:1px;line-height:1.8em;text-transform:uppercase}.tasty-pins-banner-container a:hover{opacity:1}.tasty-pins-banner-container .tasty-pins-banner{align-items:center;bottom:0;cursor:pointer;display:flex;justify-content:center;left:0;padding-bottom:1em;padding-top:1em;position:absolute;right:0}.tasty-pins-banner-container .tasty-pins-banner svg{margin-right:4px;width:32px}.tasty-pins-banner-container .tasty-pins-banner span{margin-top:4px}.tasty-pins-banner-container a.tasty-pins-banner{text-decoration:none}.tasty-pins-banner-container a.tasty-pins-banner:hover{opacity:.8}.tasty-pins-banner-container a.tasty-pins-banner-image-link{flex-direction:column}.tasty-pins-banner-container a img{margin-bottom:0}.entry-content .wp-block-image .tasty-pins-banner-container img{margin-bottom:0;padding-bottom:0}#et-boc .et-l div .et_pb_image_wrap .tasty-pins-banner-container .tasty-pins-banner{padding-bottom:1em!important;padding-top:1em;text-decoration:none}#et-boc .et-l div .et_pb_image_wrap .tasty-pins-banner-container a.tasty-pins-banner{cursor:pointer;display:flex;font-size:14px;font-weight:700;line-height:1.8em;text-transform:uppercase}#et-boc .et-l div .et_pb_image_wrap .tasty-pins-banner-container a.tasty-pins-banner span{letter-spacing:2px;margin-top:4px}.et-db #et-boc .et-l .et_pb_module .tasty-pins-banner-container a:not(.wc-forward){padding-bottom:0}\n]]><\/style>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Informuokite savo klientus<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tikroji magija slypi geb\u0117jime <\/span><span style=\"font-weight: 400;\">informuoti klientus.  Tai labai svarbu siekiant u\u017etikrinti klient\u0173 pasitenkinim\u0105, kartu didinant pasitik\u0117jim\u0105 ir klient\u0173 lojalum\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sukurkite savo socialin\u0117s \u017einiasklaidos tvarkara\u0161t\u012f, \u012f kur\u012f \u012ftraukite priminim\u0105 apie savo valandas ir bet kokius \u012fprastos rutinos pakeitimus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ar turite special\u0173 savait\u0117s rengin\u012f?  Kod\u0117l nesuk\u016brus to, kas u\u017etikrint\u0173, kad j\u016bs\u0173 verslas b\u016bt\u0173 svarbiausias j\u016bs\u0173 klientams? <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Susisiekite su naujais klientais<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Atsakydami \u012f klausimus ir b\u016bdami naudingi internete, \u017emon\u0117s gali atrasti j\u016bs\u0173 svetain\u0119 ir tai, k\u0105 darote.  \u010cia socialinis klausymasis yra puiki taktika. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Daugelyje socialin\u0117s \u017einiasklaidos planavimo \u012franki\u0173 yra integruotas socialinis klausymas. <\/span><b>Socialinis klausymas<\/b><span style=\"font-weight: 400;\">  yra tam tikr\u0173 tem\u0173 ir raktini\u0173 \u017eod\u017ei\u0173 steb\u0117jimas internete, siekiant u\u017etikrinti, kad rastum\u0117te svarbius savo prek\u0117s \u017eenklo pamin\u0117jimus ar susijusias temas. <\/span><span style=\"font-weight: 400;\">Sprout Social and <\/span><span style=\"font-weight: 400;\">Agorapulsas<\/span><span style=\"font-weight: 400;\">  yra du tvirti \u012frankiai su \u0161ia funkcija.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Socialinis klausymas<\/span><span style=\"font-weight: 400;\">  gali pad\u0117ti rasti nusivylusi\u0173 \u017emoni\u0173, kuriems reikia sprendim\u0173 j\u016bs\u0173 pramon\u0117je.  Kurkite \u017eym\u0173 su grotel\u0117mis arba raktini\u0173 \u017eod\u017ei\u0173 paie\u0161kas, kad gal\u0117tum\u0117te susisiekti su \u017emon\u0117mis, kurie gali tapti d\u0117kingais klientais. <\/span><span style=\"font-weight: 400;\">Google \u012fsp\u0117jimai<\/span><span style=\"font-weight: 400;\">  yra nemokami ir lengvai naudojami. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pasi\u016blykite klient\u0173 aptarnavim\u0105<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Stebint savo socialin\u0117s \u017einiasklaidos paskyras ir \u201eGoogle\u201c \u012fsp\u0117jimus, gali kilti klient\u0173 aptarnavimo klausim\u0173 ar problem\u0173.  \u012esitikinkite, kad atsakykite \u012f prane\u0161imus vie\u0161ai, tada perkelkite juos \u012f tiesiogin\u012f prane\u0161im\u0105 ir (arba) pokalb\u012f telefonu, kad \u012fsitikintum\u0117te, jog visk\u0105 apra\u0161\u0117te.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">I\u0161 \u201eSprout Social\u201c<\/span><span style=\"font-weight: 400;\">\u012emon\u0117s nemano, kad klient\u0173 aptarnavimas yra didelis prioritetas socialin\u0117je \u017einiasklaidoje.  Vietoj to, jie teikia pirmenyb\u0119 socialinei \u017einiasklaidai kaip rinkodaros funkcijai ir b\u016bdui pasiekti naujus klientus.  Kai socialin\u0117je \u017einiasklaidoje buvo paklausta \u201ekas svarbiausia\u201c, dauguma \u012fmoni\u0173 inovatyvaus socialinio turinio pateikim\u0105 \u012fvertino kaip svarbiausi\u0105.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">Taigi, kol susikoncentruojate \u012f apdovanojimus pelniusi\u0173 kampanij\u0173 k\u016brim\u0105 ir turinio platinim\u0105, j\u016bs\u0173 klientai ie\u0161ko puikios klient\u0173 patirties.  Ta\u010diau klient\u0173 aptarnavimo dimensijos \u012ftraukimas \u012f savo socialin\u0119 strategij\u0105 gali b\u016bti apmokestinamas, kai i\u0161tekliai jau yra riboti.  \u012eveskite: pokalbi\u0173 robotai.<\/span><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">\u201eChatbots\u201c gali b\u016bti j\u016bs\u0173 ie\u0161komas sprendimas, kad gal\u0117tum\u0117te greitai atsakyti \u201eTwitter\u201c, \u201eFacebook\u201c ar \u201eInstagram\u201c.  Jis gali teikti paslaugas ne darbo valandomis, kad klient\u0173 aptarnavimas b\u016bt\u0173 sklandus.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Sukurkite pasitik\u0117jim\u0105 savo verslu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201eBrand24\u201c sako<\/span><span style=\"font-weight: 400;\">\u201ePasitik\u0117jimas yra XXI am\u017eiaus valiuta.  Vartotojai pasitiki \u0161eimos ir draug\u0173 rekomendacijomis.  Jie tyrin\u0117ja nuomones apie prek\u0117s \u017eenkl\u0105, produkt\u0105 ar paslaug\u0105 ir savo sprendimus grind\u017eia tyrimais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prek\u0117s \u017eenklo \u017einomumo kampanijos padeda stiprinti vartotoj\u0173 pasitik\u0117jim\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pasitik\u0117jimas ir patikimumas didina teigiam\u0105 prek\u0117s \u017eenklo \u017einomum\u0105 ir lojalum\u0105.  Dalindamiesi klient\u0173 atsiliepimais ar atsiliepimais parodote auditorijai, k\u0105 \u017emon\u0117s mano apie j\u016bs\u0173 produktus ir paslaugas.<\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Steb\u0117kite savo konkurentus<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kada paskutin\u012f kart\u0105 tikrinote savo konkurento socialin\u0119 \u017einiasklaid\u0105?  Arba stebimi j\u016bs\u0173 konkurencijos pamin\u0117jimai?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klausydami savo klient\u0173 socialiniuose tinkluose ie\u0161kokite klausim\u0173, \u012f kuriuos gal\u0117tum\u0117te atsakyti.  Nuo <\/span><span style=\"font-weight: 400;\">Hootsuite<\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Taip pat svarbu \u017einoti, k\u0105 \u017emon\u0117s sako apie j\u016bs\u0173 konkurentus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pavyzd\u017eiui, steb\u0117dami konkurent\u0173 pamin\u0117jimus gali atskleisti j\u0173 produkt\u0173 ar paslaug\u0173 skaudulius, \u012f kuriuos gal\u0117tum\u0117te kreiptis ir taip pritraukti nauj\u0173 klient\u0173.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konkurencijos steb\u0117jimas socialin\u0117je \u017einiasklaidoje taip pat rei\u0161kia, kad \u017einosite, kai j\u016bs\u0173 konkurentai i\u0161leis naujus produktus, vykdys akcijas ir i\u0161leis naujas ataskaitas ar duomenis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neskirkite per daug savo socialini\u0173 tinkl\u0173 laiko var\u017eyboms, bet gerai sekti.  Galite naudoti tokius \u012frankius kaip <\/span><span style=\"font-weight: 400;\">Hootsuite<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Sprout Social<\/span><span style=\"font-weight: 400;\">arba <\/span><span style=\"font-weight: 400;\">Agorapulsas.<\/span> <span style=\"font-weight: 400;\">Prekinis \u017eenklas24<\/span><span style=\"font-weight: 400;\">  yra galingas \u012frankis prek\u0117s \u017eenklo reputacijai steb\u0117ti su puikiais \u012fsp\u0117jimais ir ataskaitomis. <\/span><\/p>\n<\/p>\n<h2><span style=\"font-weight: 400;\">Sukurkite bendruomen\u0117s jausm\u0105<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kaip \u017emon\u0117ms, mums reikia ry\u0161io ir priklausymo jausmo: bendruomen\u0117s.  <\/span><span style=\"font-weight: 400;\">\u017dodis bendruomen\u0117 yra kil\u0119s i\u0161 <\/span><b>lotyn\u0173 communitas<\/b><b>  (rei\u0161kia t\u0105 pat\u012f)<\/b><span style=\"font-weight: 400;\">kuris savo ruo\u017etu yra kil\u0119s i\u0161 communis, kuris rei\u0161kia \u201ebendras, vie\u0161as, bendras visiems arba daugeliui\u201c.  <\/span><span style=\"font-weight: 400;\">Ie\u0161kome \u017emoni\u0173, kurie turi tuos pa\u010dius \u012fsitikinimus, pom\u0117gius ir humoro jausm\u0105 asmeni\u0161kai ir internete.  Norint pl\u0117sti socialin\u0119 \u017einiasklaid\u0105, svarbu kurti savo bendruomen\u0119 internete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keletas b\u016bd\u0173, kaip pl\u0117sti bendruomen\u0119:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U\u017eduokite klausimus \u201eTwitter\u201c arba \u201eInstagram\u201c istorijose<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savo svetain\u0117je naudokite tiesioginio pokalbio funkcij\u0105<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Atsakykite \u012f klausimus socialiniuose tinkluose ir savo komentaruose<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pateikite nauding\u0173 i\u0161tekli\u0173<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Klausykite, k\u0105 sako j\u016bs\u0173 bendruomen\u0117<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pasidalykite tuo, kas jums patinka savo versle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dalyvaukite bendruomen\u0117s pokalbiuose<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tikiuosi, kad \u0161ie \u0161e\u0161i b\u016bdai, kuriais socialin\u0117 \u017einiasklaida gali pad\u0117ti pl\u0117sti j\u016bs\u0173 smulk\u0173j\u012f versl\u0105, suteik\u0117 jums id\u0117j\u0173 ir \u012fkv\u0117pimo kuriant turin\u012f ir bendruomen\u0117s k\u016brim\u0105.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nor\u0117\u010diau su\u017einoti, kas jums patinka socialin\u0117je \u017einiasklaidoje j\u016bs\u0173 verslui ir kaip ji jums pad\u0117jo.  Pra\u0161ome pasidalinti komentaruose.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/811_Peg__Pinterest_Graphics.png\" data-pin-description=\"\" data-pin-title=\"6 Ways Social Media Helps Small Businesses Grow\" data-pin-id=\"\" class=\"aligncenter size-full wp-image-15101\" alt=\"\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/Theres-a-story-worth-knowing.png 1000w, https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/Theres-a-story-worth-knowing-200x300.png 200w, https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/Theres-a-story-worth-knowing-683x1024.png 683w, https:\/\/pegfitzpatrick.com\/wp-content\/uploads\/2021\/08\/Theres-a-story-worth-knowing-768x1152.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"\/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Socialin\u0117 \u017einiasklaida padeda ma\u017eoms \u012fmon\u0117ms augti \u012fvairiais b\u016bdais! Tai puikus b\u016bdas ma\u017eoms \u012fmon\u0117ms pasiekti nauj\u0173 klient\u0173. Tai suteikia verslo savininkams platform\u0105 gauti atsiliepim\u0173 apie savo produktus ir paslaugas i\u0161 juos naudojan\u010di\u0173 \u017emoni\u0173. Socialin\u0117 \u017einiasklaida suteikia galimyb\u0119 smulkaus verslo savininkams steb\u0117ti ir tyrin\u0117ti savo konkurencij\u0105 ir su\u017einoti, k\u0105 jie daro, kad pamatyt\u0173, ar b\u016bt\u0173 naudinga daryti [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bendri"],"_links":{"self":[{"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:attachment":[{"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easa.lt\/index.php\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}